Saturday, June 26, 2010

Beyond Adsense

One of my friends has been creating a blog. He wants to earn online. I asked him how he is going to monetize his blog. He replied, “I will apply for Google Adsense.”

He is not alone. Google Adsense is the dream advertising network for most of the bloggers. And of course it is the best CPC advertising network.

I asked my friend ,” Are you aware of Google Adsense policies?”

“Not yet”, he replied “but I will read them”. His reply evinced carelessness or rather indifference which is going to be fatal for his dreams.

Follow always the rules and regulations of adsense.You would have to follow the rules and regulations of Google Adsense literally failing Adsense has zero tolerance for the violation of its policies.

However Google Adsense is not the only option for you. There are Bidvertisers and Chitika, a couple of CPC networks other than Google Adsense. They are good alternatives. Both are good options, but because of having lesser number of advertisers the farmer pay less than Google Adsense.

CPM (Cost Per Mile) ads are other option. These networks pay you on the basis of per 1000 impressions. Obviously you would need a heavy traffic to your blog or site. However there are smaller CPM networks Casale media. But casale media too requires a considerable amount of traffic to accept a blog or site.
Then there are affiliate marketing networks like Commission Junction and Clickbank. Here you are paid for referring paying customers or subscribing to email newsletters.

One more option is selling your own advertising spots. If you adopt this strategy, you would have to talk to sponsers directly.

There are many other great strategies for monetizing your blog and I have already informed you about them in one of my previous posts, “Make money blogging”. But the most essential prerequisite for a successful strategy is the traffic. So, first take steps to improve your traffic. Once your traffic is improved, any strategy you adopt to monetize your blog would be successful.     

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